KrishiCraft showcased sustainable, agrotextile based artisanal products at CIPHET Foundation Day, building connections, gathering feedback, and empowering local artisans. The event boosted market reach and opened doors for future collaborations and growth.
Ludhiana, India – October 6, 2024 – KrishiCraft,made a remarkable impact at the CIPHET Foundation Day celebrations held from October 3rd to 5th, 2024. This three-day event offered KrishiCraft an incredible platform to showcase its vision of sustainable, agri-based artisanal products made from natural fibers. More than just a showcase, it was an immersive celebration of craftsmanship, community, and eco-friendly solutions.
The event allowed KrishiCraft to connect with new customers, engage with partners, and advance its mission to promote locally sourced, sustainable products, all while supporting rural artisans and SHGs (Self-Help Groups).
What We Aimed to Achieve at CIPHET
KrishiCraft’s participation at CIPHET was driven by clear goals focused on empowerment, sustainability, and market growth:
- Promote Agri-Based Artisanal Products: To highlight our range of eco-friendly, sustainable products crafted from natural fibers, reflecting KrishiCraft’s commitment to sustainability and traditional craftsmanship.
- Expand Market Reach: To forge connections with buyers, organizations, and individuals passionate about supporting traditional crafts, sustainable solutions, and eco-friendly products.
- Gain Valuable Customer Insights: To gather direct feedback from visitors, helping us refine our product offerings and improve customer experiences.
- Build Strategic Partnerships: To strengthen collaborations with key stakeholders, expanding the KrishiCraft network and reaching new markets.
- Empower Local Artisans: To give visibility to the talented artisans and SHGs who create KrishiCraft’s products, offering them the tools and support needed to grow and expand their reach.
A Glimpse into Our Stall: Craftsmanship Meets Sustainability
Our stall at CIPHET Foundation Day was a vibrant celebration of creativity, culture, and sustainability. Here’s what made it such an engaging experience for visitors:
- Showcasing Sustainable Products: The KrishiCraft stall featured a diverse array of eco-friendly products, from jute bags and handwoven sarees to millet-based snacks and natural fiber crafts. Each product told a unique story of tradition, sustainability, and innovation.
- Engaging Conversations with Artisans: Artisans were present at the stall to share the inspiration behind their crafts, fostering a deeper appreciation for handmade goods and the communities that produce them.
- Vendor Enrollment Drive: One of the event’s highlights was introducing artisans and SHGs to the KrishiCraft platform, encouraging them to join our ecosystem of sustainable and socially responsible products.
Key Highlights: The Impact of Our Presence
The event proved to be a great success, yielding several key outcomes:
- Foot Traffic: Over the three days, KrishiCraft’s stall attracted approximately 120 visitors, eager to learn more about our products and mission.
- Feedback Collection: We gathered invaluable insights from 50 visitors, helping us understand customer preferences, strengths, and areas for improvement.
- Business Inquiries: The event sparked interest in future collaborations, especially for Kantha stitch products, millet snacks, and eco-friendly cotton suits, opening exciting new opportunities.
- Onboarding Interest: KrishiCraft engaged in meaningful discussions with organizations like Vardhman Textile CSR, laying the groundwork for potential partnerships in the future.
Visitor Feedback: What Our Guests Loved
The response from visitors was overwhelmingly positive. Here are just a few of the comments we received:
- On Product Quality & Collection:
- “Beautiful handicrafts, so unique!”
- “I love the innovative and eco-friendly items.”
- “Excellent products, and great value for money.”
- “A wonderful collection that blends tradition with modern trends.”
- On Our Social Impact:
- “This is a great initiative supporting local artisans.”
- “Kudos for turning waste into valuable resources.”
- “Natural products that are not only good for the planet but also for local communities.”
- Product Suggestions:
- “The Kantha-stitched notebooks are fantastic! They need more exposure.”
- “Would love to see a wider variety of products.”
- “A smaller-sized bag would be perfect for me.”
- “Saree lengths should be longer for versatility.”
- “I’d love to see cotton suits and dupattas made from these materials.”